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Auction

 

A Traditional Auction listing allows you to sell items to the highest bidder. You specify the start price, and people bid against each other in bid increments. Traditional Auctions allow the seller, if desired, to set both a Reserve and Buy Now price. The quantity of goods listed in a Traditional Auction is equal to one.

Example: A pair of ivory King & Queen has a quantity of 1. A lot of 5 different netsukes has a quantity of 1 because they are all sold together as one item.

Reserve - The Reserve price is the absolute minimum dollar amount the Seller will accept for an item. Buyers are notified after placing their bid if it is below the Reserve price. If a Buyer"s maximum bid is greater than the Reserve price, the Reserve is automatically met and that user is the high bidder. The ability to set a Reserve price is only available in Traditional Auctions. No one but the seller can see the Reserve price. The Reserve price remains hidden.

Example: The seller sets the Reserve price at $2,000 but buyer "A" enters a bid at $3,000. The item will show the Reserve has been met. If no one else bids on the item before it closes, the final winning purchase will be $2,000 (not $3,000). The $3,000 bid only secures buyer "A's" position when buyer "B" bids above $2,000. (Buyer "A" is placing Proxy bids and is in control of the auction until buyer "B" bids over $3,000.)

In the same auction, buyer "A" bids $3,000 on an item with a Reserve price of $2,000. Buyer "B" bids $2,700. Buyer "B's" bid automatically raised the auction price to $2,710. But buyer "B" is not winning until he bids $3,025. If buyer "B" does not bid higher, Buyer "A" remains in the lead because of his initial MAX BID of $3,000. If no one else bids, the auction will end with the concluding sale at $2,725. (An increment above Buyer "B's" offer.)

Why create a Buy Now price in an auction?
The simple answer is that buyers sometimes do not wish to wait out the duration of an item's auction time (which is designated by the seller and can range from 1 to 10 days). Buyers may find a desired item and want immediate gratification.
Example: The seller starts an auction at $450. His/Her hope is that the item will sell for $2,000, but s/he will accept $1,000 in order to make a fast sale. (Reserve prices are not allowed if a Buy Now price is set.) If the item receives a bid for $450, the item will be sold for $450. if there are no higher bids. Note: The Buy Now price must be a value above the starting price.
Reserve Auction with A Buy Now - The seller can create an auction with a Reserve price- say, $1,000. The Buy Now price could be set at any value above the Reserve price- say, $2,000. If the first Buyer chooses to place a bid and not Buy Now, the Buy Now price vanishes and is no longer available for the duration of the sale.